Adobe Target
Curated by SignalWebsite optimization tool
Overview
Adobe Target is a software for testing and targeting digital experiences. It includes a user interface, built-in best practices, and robust optimization tools for following site visitors. Claims to have a self-learning algorithmic approach which is able to increase conversion and filter results precisely. Also uses factorial testing to understand elements for real-time targeted content. Uses automated behavioral targeting with acquired data such as IP addresses, time of day, referral URLs and brand affinity.
Key facts
- Founded
- 2012
- Headquarters
- San Jose, United States
- Stage
- Sign up to view
Business model
- 4 products and services
- Sign up to view