Affinio
Curated by SignalSocial Insights Platform for Marketing
Overview
Affinio's audience insights allow digital strategists to understand the pyschographic and cultural profiles of their target customer. Its engine segments diverse social audiences into distinct niche social “tribes,” and extract detailed and actionable psychographic information on each target group. The platform groups individuals into clusters based on affinities, along with the people, topics, and brands that these individuals choose to connect with. Once identified, these “tribes” can be used in marketing, messaging, brand building, ad buying, and for market research. Notable clients include BBC worldwide, SABMiller, and L’Oréal.
Key facts
- Founded
- 2013
- Headquarters
- New York City, United States
- Stage
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Business model
- 5 products and services
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