AppPay
Curated by SignalWallet-based platform enhancing brand loyalty and customer engagement.
Overview
AppPay operates a wallet-based business payments platform aimed at enhancing brand loyalty and customer engagement. The company focuses on businesses involved in online-to-offline commerce and offers a range of products, including card-less membership, form-less registration, and self-service rewards redemption. AppPay's platform allows businesses to analyze target locations, identify customer attrition, and provide level-up rewards to increase member engagement. The platform utilizes insights into customer behavior to facilitate personalized offers based on spending patterns, addressing the challenge of connecting businesses with their customers. Additionally, it supports NFC and QR/barcode scanning for interactions and integrates with WhatsApp Biz for brand messaging.
Key facts
- Founded
- 2017
- Headquarters
- Petaling Jaya, Malaysia
- Stage
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- Industry
- Financial Technology
- Sector
- Payments
Business model
- GTM channel
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- 9 products and services
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