Aptus Health
Curated by SignalEnd-to-end digital marketing solutions for the life Sciences and health systems
Overview
Aptus Health, formerly known as Physicians Interactive, offers multi-channel, integrated marketing solutions and data analytics. The online platform analyzes user-generated public data, to offer insights to medical professionals. Features include: campaign strategy management, customer targeting and segmentation, a mobile media platform and eSampling capabilities. Acquisitions include Omnio and Skyscape. The company was acquired by Merck’s Global Health Innovation Fund and is functioning autonomously as of June 2015.
Key facts
- Founded
- 2008
- Headquarters
- Boston, United States
- Stage
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