Audiense
Curated by SignalSocial Audience profiling and Marketing tool
Overview
Audiense (Formerly SocialBro), a SeedCamp graduate, provides a social media marketing management and analytics tool. Allows users to track campaigns, analyse competition, benchmark with industry peers and track community interactions with the additional functionality of a social CRM. Partnered with IBM Watson to create a new product called Personality Insights to visualize audience personality traits to develop a pyschological understanding of the target. Allows marketing teams to segment users based on their demographic and social activity traits to target organic and paid advertising across social media. Clients include Levi's, Visa and Justeat. Angel investors include Stephen Bullock ( investor in the social media monitoring tool Brandwatch), and Chris Underhill (ex-CEO of Smartfocus).
Key facts
- Founded
- 2011
- Headquarters
- London, United Kingdom
- Stage
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Business model
- 5 products and services
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Contact
- Primary office
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- Phone
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Open roles
1 rolePaid Media Manager
United States · On-site · Volunteer