Daily Makeover
Curated by SignalVirtual makeover site
Overview
Daily Makeover lets users get a virtual makeover with celebrity hairstyles, makeup and accessories. Daily Makeover launched Makeover Studio in 2009, which can be used on Daily Makeover’s standalone site and is licensed to more than 60 beauty brands, including Avon and Mary Kay, and web media publishers, lets women upload a picture of themselves (or use a model’s picture) and then try on makeup and hair styles virtually. Women can try on specific brands of makeup in all different shades and styles. When a woman uploads the photo onto the platform, her face is instantly traced using facial recognition technology so that all the different application techniques such as a smoky eye shadow effect or a blush technique can be superimposed on her face in the correct area. Plus, women are able to try on different brands of products in each genre of makeup. The platform also provides tips and reviews on cosmetics, beauty products and hair styles. Acquired by Stylecaster in 2012.
Key facts
- Founded
- 1999
- Headquarters
- New York City, United States
- Stage
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- Industry
- Retail Technology
Business model
- GTM channel
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Contact
- Primary office
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