Dumbstruck
Curated by SignalVideo analytics and testing for advertisement agencies
Overview
Dumbstruck is a video testing and analytics platform that automatically provides insights into how viewers emotional reactions to videos thereby enabling ad agencies to optimize their campaigns. Agencies upload their videos, select their target demographics, and can send the link to the viewers. Viewer reactions are recorded through the webcam and emotional analytics is provided in real-time. Helps in determining the mood, and attentiveness through eye tracking heat maps. Pricing is dependent on the number of studies conducted monthly with the basic package priced at $249/month for up to 3 studies and 300 participants.
Key facts
- Founded
- 2013
- Headquarters
- Schenectady, United States
- Stage
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Business model
- 6 products and services
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Contact
- Primary office
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- Phone
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