Lattice
Curated by SignalCustomer data platform for account-based marketing and sales
Overview
Lattice Engines provides predictive marketing and sales cloud applications to B2B companies. The system scans public databases, company web pages, and selected social networks to find significant events such as title changes, product launches, job openings, new locations, and investments. It supplements this with data from the clients' own systems including customer profiles, web site visits, and purchases. It then looks at past data to find patterns that predict outcomes as making the first purchase, buying an additional product, or renewing. Uses these patterns to identify the best current prospects for each outcome, and makes the lists available to marketing systems or salespeople. The system’s semantic engine reads structured texts such as management biographies and press releases, extracting entities and relationships, however, it does not incorporate sentiment analysis. Major customers include EMC, Citrix, Docusign, Paypal, and VMWare. Partnered with Leadteq to serve Nordic customers.
Key facts
- Founded
- 2006
- Headquarters
- San Mateo, United States
- Stage
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