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Layup

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Prize-linked savings platform enhancing personal finance engagement through sports.

Overview

Layup is a fintech company that focuses on financial planning solutions for individuals through prize-linked savings accounts. The platform allows users to save money while participating in sports-related prize draws, which is intended to enhance the saving experience. Layup aggregates users' financial data to facilitate the creation of customized financial plans that align with personal goals, such as retirement or education funding. Its offerings include goal setting, budgeting advice, and investment strategies tailored to individual circumstances. The company generates revenue through partnerships that fund the prizes, which addresses the challenge of motivating individuals to save.

Key facts

Founded
2022

Business model

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About Layup

What does Layup do?

Layup is a fintech company that focuses on financial planning solutions for individuals through prize-linked savings accounts.

Where is Layup headquartered?

Layup is headquartered in New York City, United States.

When was Layup founded?

Layup was founded in 2022.

Which sector is Layup in?

Layup operates in Wealth Technology, part of Financial Technology.

Who are Layup's competitors?

Companies similar to Layup include Voura, PiggyVest, and Bloom.