MarianaIQ
Curated by SignalB2B marketing personalization and lead nurturing platform
Overview
Mariana uses leading machine learning and predictive analytics to optimize B2B marketing. Products include ProspectIQ, which analyzes a client’s existing customer database against up to 50k real-time data points to identify net new accounts for the business. Additionally, Mariana provides individual identities of prospective buyers and influencers within these accounts based on customer personas. It has access to Twitter’s full social graph and can hyper-target individuals on Facebook and Twitter. The 2nd product, ConversionIQ cleans lead lists, reducing unqualified leads and augmenting the remaining leads with persona and buying information that allows marketers to run personalized nurture campaigns. It has clients such as Appboy, Workspot, Big Switch Networks, and Message Media. Raised $2M in the seed round of funding from Exfinity Venture Partners in Nov 2016.
Key facts
- Founded
- 2013
- Headquarters
- San Mateo, United States
- Stage
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Contact
- Primary office
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