MBR Targeting
Curated by SignalML based contextual personalization platform
Overview
MBR Targeting analyzes the surfing behavior of an Internet user and generates context for personalized advertising. Uses an algorithm to analyze large amounts of data in real-time was originally researched to examine issues in theoretical biophysics. Acquired by the OOH and online advertising company Ströer in 2013.
Key facts
- Founded
- 2011
- Headquarters
- Berlin, Germany
- Stage
- Sign up to view
Contact
- Primary office
- Sign up to view
- Sign up to view