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Plend

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Consumer direct lender offering personalized loans to tackle financial exclusion.

Overview

Plend operates as a consumer direct lender, offering personal financing options directly to individuals while avoiding traditional banking intermediaries. The company utilizes artificial intelligence and machine learning to evaluate applicants' financial data, which allows for expedited loan approvals. Plend's product offerings include personal loans, installment loans, and lines of credit, aimed at meeting various financial needs. The company targets individuals who may be excluded from conventional lending due to their credit scores, using its proprietary Plend Score® to assess customers based on their actual spending habits. This methodology is intended to enhance financial accessibility and address financial exclusion in the UK.

Key facts

Founded
2020

Business model

Contact

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About Plend

What does Plend do?

Plend operates as a consumer direct lender, offering personal financing options directly to individuals while avoiding traditional banking intermediaries.

Where is Plend headquartered?

Plend is headquartered in London, United Kingdom.

When was Plend founded?

Plend was founded in 2020.

Which sector is Plend in?

Plend operates in Digital Lending, part of Financial Technology.

Who are Plend's competitors?

Companies similar to Plend include Mifundo, Fairlo, and Andeno.