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Rooster

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Usage-based digital insurance offering personalized car insurance solutions.

Overview

Rooster operates as a usage-based digital insurance provider that focuses on personalized car insurance policies based on individual driving behavior. The company utilizes telematics and IoT technology to gather real-time data for risk assessment and premium customization, aiming to address perceived issues of unfair pricing in traditional insurance models. The platform primarily targets safe drivers, offering potential savings and comprehensive coverage. Additionally, Rooster provides a free car care platform to assist users in managing motoring expenses. The company's mission is to change the insurance landscape by emphasizing actual usage patterns rather than demographic factors, with the goal of making car ownership more accessible and affordable.

Key facts

Founded
2019

Business model

Contact

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About Rooster

What does Rooster do?

Rooster operates as a usage-based digital insurance provider that focuses on personalized car insurance policies based on individual driving behavior.

Where is Rooster headquartered?

Rooster is headquartered in London, United Kingdom.

When was Rooster founded?

Rooster was founded in 2019.

Which sector is Rooster in?

Rooster operates in Insurance Technology, part of Financial Technology.

Who are Rooster's competitors?

Companies similar to Rooster include Clupp, Avinew, and Flitter.