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WTF Is That

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Multi-factor authentication platform enhancing security through object identification.

Overview

WTF Is That operates in the fintech sector by offering a multi-factor authentication solution designed to enhance security for financial services. The platform employs artificial intelligence and crowdsourcing techniques to identify objects in images, addressing challenges related to object recognition. The company's mission includes educating users about their surroundings while facilitating secure access to financial accounts through a layered defense mechanism. The target audience comprises fintech companies and their customers, who may experience improved security and user engagement. The service provides rapid identification capabilities, available 24/7 and at no cost, with the intention of increasing consumer confidence and ensuring compliance with regulatory standards in the digital banking landscape.

Key facts

Founded
2016

Business model

Contact

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About WTF Is That

What does WTF Is That do?

WTF Is That operates in the fintech sector by offering a multi-factor authentication solution designed to enhance security for financial services.

Where is WTF Is That headquartered?

WTF Is That is headquartered in Auckland, New Zealand.

When was WTF Is That founded?

WTF Is That was founded in 2016.

Which sector is WTF Is That in?

WTF Is That operates in Fraud & Identity, part of Financial Technology.

Who are WTF Is That's competitors?

Companies similar to WTF Is That include PIXEVIA, Dayta, and AttentionKart.